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FMSM - 12 STRATEGIC ANALYSIS : INTERNAL ENVIRONMENT

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Marks: 15

Q.   1

 In Michael Porter9s generic strategy emphasizes producing standardized products at a very low per unit-cost for consumers who are price sensitive.

Q.   2

 Best-cost provider strategy involves providing customers more value for the money by emphasizing:

   

Q.   3

 A firm successfully implementing a differentiation strategy would expect:

 

Q.   4

 Michael Porter Generic strategies to gain competitive advantage include all except:

Q.   5

 Perscopter, a manufacturer of private helicopter offers unique features that fullfill the demands of a narrow market. It competes in market based on its uniqueness and custom-oriented private helicopters. Perscopter provides limited number of high-end helicopters with ultimate features. Which business strategy is being followed by Perscopter?

Q.   6

 Low cost, differentiation and focus are:

 

 

Q.   7

 D Mart sells fast moving consumer goods at wholesale prices to retail customers, is a strategy of?

 

 

Q.   8

 Best Cost provider strategies

 

 

Q.   9

 Which one out of the following, is not a generic strategy as suggested by Michael Porter?

Q.   10

 Internal are activities in an organization that are performed especially well.MCQ.

Q.   11

 Which of the following is not part of external analysis:

 

Q.   12

 A core competence is all except?

 

Q.   13

 Strategic group mapping helps in-

 

 

 

 

 

 

Q.   14

 External opportunities and threats are usually:

 

Q.   15

 The sustainability of competitive advantage and a firm’s ability to earn profits from its competitive advantage depends upon:

 

 

 

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